Enterprise Square, USA opened its doors on November 19, 1982 to great fanfare. The only major exposition in the nation devoted entirely to the interpretation of the American economic system, Enterprise Square occupied a building on the campus of Oklahoma Christian University of Science & Arts in Oklahoma City until 2002. Built for $15 million, its extravagant multi-media shows educated thousands from around the world about America’s free enterprise system.

World-renowned producer Mark Ritts engaged Amado Zapanta, owner of AZtec, Ltd., a design and production studio, to act as the creative director for the project. Mr. Zapanta personally designed and produced the complex visual elements used in the five segments of the multi-media presentation. Directing a team of over 20 professional photographers and graphic artists, Mr. Zapanta created what was hailed as a clever and state-of-the-art multi-media educational presentation explaining the free market system in the America.

Mr. Zapanta’s storyboards provided the framework for the look and flow of each presentation. Mr. Zapanta designed logos for all components used in the shows and created 3D models for the space alien sequence. AZtec, Ltd. created thousands of slides from photographs and artwork that were used in the shows. Mr. Zapanta programmed 90 coordinated slide projectors, including the awe-inspiring four-story multi-screen, multi-image presentation in the Heartbeat Rotunda, which was viewed from a slow glass elevator.

One of the highlights of the tour was the 27-projector multi-image presentation about how America’s free enterprise system works. Space alien puppets provided a framework narrative for this part of the tour, which featured a full-sized flying saucer that had crashed on the grounds of Enterprise Square, USA. The humorous story of the stranded space aliens earning money for repairs by inventing anti-gravity shoes (which were manufactured by the Footloose & Fancyfree Factory) assisted visitors in learning how the American economic system works. Celebrities, such as Bob Hope, were periodically featured giving advice to the space aliens.