A powerful logotype (logo) – the graphical, illustrative or typographical representation of a trademark, company or product – is essential to fostering business identity and brand recognition. The logo should capture and convey the essence of a company and its attributes through unique, distinct, visual imagery and form an indelible identification that is included in all printed materials and advertisements. A well-designed logo will stand the test of time and can be used in many different contexts (and colors) while retaining its integrity. Whether a logo contains iconic symbols, graphic images, stylized typography, or any combination of these elements, at the end of the day it should be memorable.

Andy Zapanta has created (and updated) numerous memorable logos and brands, including many for widely recognized national brands and companies. Logos created by Andy as a consultant to advertising agencies cannot be pictured here, but a sampling of his other work can be viewed below.